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What is Generative AI?

Written by George Wiafe

What is Generative AI?

Generative AI refers to artificial intelligence models that can generate new content that is similar but not identical to the content on which they were trained. This content could range from text, images, and music to code, synthetic data for training other AI models, and even drug molecules for pharmaceutical development. The ‘generative’ aspect is the key differentiator from other types of AI, which typically classify or predict based on input data rather than create new content.

The most common forms of generative AI include:

  1. Generative Adversarial Networks (GANs): These involve two neural networks—the generator and the discriminator—competing against each other. The generator creates data that is intended to pass for real, while the discriminator evaluates whether the data is real or produced by the generator. Over time, the generator gets better at producing realistic data.
  2. Variational Autoencoders (VAEs): These are used to compress data, then generate data that is similar to the input data they were trained on. They are often used in image generation and have the additional property of being able to manipulate certain characteristics of the generated data.
  3. Transformer-based Models: This is a type of model architecture that has proven highly effective for a range of tasks but is particularly well-known for text generation. OpenAI’s GPT (Generative Pre-trained Transformer) series is one of the most famous examples, capable of generating coherent and contextually relevant paragraphs of text.
  4. Autoregressive Models: These predict the probability distribution of a data point based on a sequence of previous data points. They are used for time-series prediction but can also be used for generating sequences of text, music, or speech.

Key Characteristics of Generative AI:

  • Creativity: Generative AI models can create new pieces of content that did not previously exist, mimicking the creativity often attributed to humans.
  • Learning: These models learn the patterns or distributions within the training data without explicit programming for a specific output.
  • Adaptability: Generative models can often be fine-tuned or adapted to generate different types of content with relatively little additional input.

Applications of Generative AI include:

  • Content Creation: For example, creating art, music, text, and synthetic media.
  • Data Augmentation: Generating additional data to train machine learning models, particularly useful when training data is limited.
  • Simulation: Generating realistic scenarios or data for training and simulations in fields like autonomous driving.
  • Personalization: Creating personalized content for users in marketing, entertainment, or customer service.
  • Design: Assisting in architecture, fashion, and engineering design by generating multiple options based on certain parameters.

Generative AI raises important considerations, especially in ethics and security, such as the potential for creating deepfakes or the need to ensure the originality and fairness of AI-generated content. As the technology progresses, the societal implications of generative AI and the guidelines for its use continue to be an area of significant discussion and development.